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RevistaGlamur Mercedes Introduces New AI-Backed Voice Assistant Backed By ChatGPT
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Mercedes Introduces New AI-Backed Voice Assistant Backed By ChatGPT

Sven Kramer Jan 11, 2025 0
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When it comes to luxury and innovation, Mercedes-Benz doesn’t take the back seat. The company has taken its MBUX voice assistant to the next level by integrating OpenAI’s ChatGPT through Microsoft Azure’s AI services.

This upgrade is a leap into the future of automotive AI.

So What’s New?

The MBUX voice assistant is not just about giving directions or adjusting the temperature anymore. It now comes powered by ChatGPT, making it smarter, more conversational, and incredibly responsive. Back in 2023, Mercedes-Benz began testing this feature in over 900,000 vehicles in the U.S. through a public beta.

Fast forward to today, and the feature is now a free update available for more than three million vehicles globally.

MBUX voice assistant
Auto News / Thanks to its integration with ChatGPT and Microsoft Bing via the Azure OpenAI Service, the assistant now offers up-to-date responses to questions.

It caters to all questions like the weather, trivia, or even real-time traffic conditions. And it is not just about delivering quick answers. The assistant is context-aware, meaning you can ask follow-up questions seamlessly, like you are chatting with a knowledgeable friend.

How Does It Work?

Activating the MBUX voice assistant is as easy as saying “Hey Mercedes” or pressing the speech button on the steering wheel. Once engaged, it provides an enhanced, natural-sounding conversational experience. This is not your average voice assistant that spits out robotic responses.

With ChatGPT powering its core, the MBUX assistant understands nuanced questions and can hold context-rich conversations.

However, one of the standout features is its ability to remember conversation history for up to an hour. This means you can ask a question, step out of the car, and pick up right where you left off when you return.

The ChatGPT Integration Makes It a Massive Innovation

Adding ChatGPT to the MBUX voice assistant is more than just a tech flex. It is about elevating the driving experience. ChatGPT is known for its natural language capabilities, and when paired with Microsoft Bing, it delivers real-time, accurate information.

MBUX voice assistant
Car Talks / Mercedes-Benz’s decision to use Azure OpenAI Service is about creating a secure and efficient system.

Azure ensures data privacy while enabling high-performance processing. So, while your assistant is helping you plan your day or find the nearest coffee shop, you can trust that your data is safe.

It Is a Free Update for Millions

If you own a Mercedes-Benz equipped with the MBUX infotainment system, you are in luck. This upgrade is rolling out as a free software update to over three million vehicles worldwide. It is available in German, British English, and American English, making it accessible to a wide range of drivers.

Mercedes-Benz has made it incredibly easy to install and use, ensuring that everyone can benefit from this cutting-edge feature.

This free update underscores Mercedes-Benz’s commitment to keeping its vehicles at the forefront of technology. You don’t need to buy a new car to experience the latest in AI innovation. Just download the update, and you are good to go.

A Glimpse of Things to Come

The ChatGPT-powered MBUX voice assistant is not just a flashy upgrade. It is a glimpse into the future of mobility. By combining natural language processing with real-time internet connectivity, Mercedes-Benz is setting a new standard for what a car’s AI assistant can achieve.

This move also signals the company’s intention to lead in the rapidly evolving world of smart, connected vehicles.

As the automotive industry moves toward automation and electrification, features like the MBUX assistant pave the way for greater driver convenience. So, it is not just about getting from point A to B anymore. It is about enjoying the journey with technology that feels like it was built just for you.

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